Legislators asked Google to respond to detailed questions about changes to its privacy policies.
- 4 hours ago, 27 Jan 12, 5:20pm -

A look at how some companies are using their consumers' locations to their advantage.
- 8 hours ago, 27 Jan 12, 1:15pm -

Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss.
- 8 hours ago, 27 Jan 12, 1:10pm -

Push notifications, QR codes, augmented reality, and good old email.
- 8 hours ago, 27 Jan 12, 1:05pm -

Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.
- 8 hours ago, 27 Jan 12, 1:00pm -

A campaign attacking Florida Governor Rick Scott is serving as the template for a new online effort with Mitt Romney in its crosshairs.
- 8 hours ago, 27 Jan 12, 12:50pm -

Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
- 23 hours ago, 26 Jan 12, 10:40pm -

Buzz-building move enables HBO Go users to see show's second episode a week early.
- 23 hours ago, 26 Jan 12, 9:59pm -

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.
- 1 day ago, 26 Jan 12, 8:18pm -

A look at the uneven venture investments of ad holding companies.
- 1 day ago, 26 Jan 12, 8:09pm -

This guest post is by Belinda of The Copy Detective. Your blog is a good read. Everyone says so. Although “everyone” is really just people you already know. Like your Mum. So why isn’t your blog being found by other people? The millions and mil…
- 7 hours ago, 27 Jan 12, 2:02pm -

“What was ‘the tipping point’ for your blog?” This question is one that I’m regularly asked in interviews, and it is one that is challenging to answer. The assumption behind the question is that there is often some kind of event that pushes…
- 1 day ago, 26 Jan 12, 8:01pm -

This guest post is by Martyn Chamberlin of Two Hour Blogger. “What should I write about?” It seems such a silly question. Of course you know what to write about! In fact, you could argue it’s even impossible to write about the wrong thing. That…
- 1 day ago, 26 Jan 12, 2:06pm -

This guest post is by Jo Gifford of Cherry Sorbet Creative. Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time managemen…
- 2 days ago, 25 Jan 12, 8:02pm -

This guest post is by Michael Alexis of WriterViews. In this post, I’m going to show you the exact steps one blogger used to earn over $1 million. Not long ago, I interviewed Ramit Sethi of I Will Teach You To Be Rich. If you’re serious about mak…
- 2 days ago, 25 Jan 12, 2:07pm -

This is a guest blog post by Michael White of Musings of a PR Student. Students should be worried about their job prospects. I am. Competition is rife and the top advertised jobs receive hundreds of applications. Our work experiences are not just bei…
- 3 days ago, 24 Jan 12, 8:00pm -

This guest post is by Harry Bingham of Writers’ Workshop. Most blog posts are dull. They might be well-informed, offer interesting insights, teach useful things—but they can do all those things and still be dull. Although readers do come to blogs…
- 3 days ago, 24 Jan 12, 2:08pm -

This guest post is by Andrea Wren from Butterflyist.com, Did you know that I like to have sex on roller coasters? Yes, there’s nothing that does it for me more than wondering if my partner will puke at the point of, um, no return. Okay I’m fibbin…
- 4 days ago, 23 Jan 12, 8:00pm -

This guest post is by Herman Dias of SEOsoeasy.com. Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the…
- 4 days ago, 23 Jan 12, 2:09pm -

This guest post is by John Davenport of Phogropathy.com. It’s been said countless times in the blogging world that in order to be successful we need a plan. But how do we create this plan in a way that will help us reach our goals? Do we scratch it…
- 5 days ago, 22 Jan 12, 8:05pm -

In this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chai…
- 3 days ago, 25 Jan 12, 7:31am -

If you're redesigning your website, says SEO expert Shari Thurow, you'll need an information architecture to create and test a blueprint for your website, to make it meet the needs of your customers. Thurow offers several tips to be able to identify…
- 3 days ago, 25 Jan 12, 2:38am -

Here are some helpful articles to learn from this week.
- 3 days ago, 24 Jan 12, 9:54am -

In this article, search marketing expert Christine Churchill outlines an excellent method to find appropriate keywords for a PPC campaign. It involves running a short, inexpensive campaign first to find the best keywords (and find negative keywords),…
- 10 days ago, 18 Jan 12, 7:53am -

In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get n…
- 10 days ago, 18 Jan 12, 4:45am -

Here are some helpful articles to learn from this week.
- 10 days ago, 17 Jan 12, 11:02am -

Google can get confused about the language and/or country you're targeting, meaning your site isn't deemed as relevant. In this article, Anne Kennedy examines 8 signals that will help Google see precisely the country and language group your webpages…
- 17 days ago, 11 Jan 12, 7:27am -

In this video interview, Internet marketing expert Eric Enge outlines the various steps involved in developing - and experimenting with - a social media campaign. He explains the opportunities as well as the pitfalls of the process.
- 17 days ago, 10 Jan 12, 6:59pm -

In blogs and newsletters, there are currently lots of non-actionable predictions for the year to come and overviews of the year past out there right now. But here are some practical articles I ran across recently. The numbers were low over the holida…
- 18 days ago, 10 Jan 12, 9:11am -

You've probably got e-mail and phone calls from SEO vendors who say they'll get your site to the top of the rankings. But not all these people can be trusted. In this article, SEO expert Brandon Dennis offers 5 ways to spot some of the shady companie…
- 31 days ago, 28 Dec 11, 7:56am -

We’re back and we’re ready to talk email marketing. I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger. DJ Waldow joins me and Sonia Simone to discuss: The best way to…
- 10 hours ago, 27 Jan 12, 11:00am -

If your memories of high school involve wedgies, broken hearts, and getting stuffed into your locker, you probably love Glee. The musical comedy TV show — Ryan Murphy’s smash hit about the nerds, misfits, and social outcasts of McKinley High Scho…
- 1 day ago, 26 Jan 12, 11:00am -

So how about that new Facebook Timeline? Love it? Hate it? Either way it’s here to stay (until it isn’t). As always, Facebook loves to change things up and people love to kvetch about it. You can always use new Facebook Features to improve your m…
- 2 days ago, 25 Jan 12, 11:00am -

Let’s say you place a photo of a client on your landing page. Just the photo. No client name. No title, or business name. No clue as to what industry that client is in, or where they come from. Now, photos are a great addition to landing pages. Pho…
- 3 days ago, 24 Jan 12, 11:00am -

Time for a quick pop quiz … What percentage of online shoppers are from the United States? Better yet, what percentage of online shoppers speak English? 90%? 80%? Surely at least 75%, right? Nope. This might shock you, but according to J.P. Morgan…
- 4 days ago, 23 Jan 12, 1:00pm -

Almost everything you wanted to know about content marketing in one post. How to thrive in difficult times. How to create a social media calendar. A powerful content marketing plan you can put to use. Several more smart bits of content marketing good…
- 6 days ago, 21 Jan 12, 1:00pm -

What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget? What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story your…
- 7 days ago, 20 Jan 12, 4:00pm -

Let’s quickly review: Email marketing works. In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has…
- 8 days ago, 19 Jan 12, 3:00pm -

The landscape of search and search engine marketing change rapidly. To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help. Search Marketing Expo is a conference that offers more than 60 cu…
- 8 days ago, 19 Jan 12, 2:00pm -

Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy. The short version? Content marketing has arrived. For more than 100 years, Coca-Cola has been…
- 10 days ago, 17 Jan 12, 11:00am -

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. David Beckham At Google: Googl…
- 5 hours ago, 27 Jan 12, 4:14pm -

- 5 hours ago, 27 Jan 12, 4:07pm -

The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking…
- 20 hours ago, 27 Jan 12, 1:03am -

Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service. Local businesses that are interested in having interior photos taken…
- 22 hours ago, 26 Jan 12, 11:13pm -

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainme…
- 23 hours ago, 26 Jan 12, 10:21pm -

Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web…
- 1 day ago, 26 Jan 12, 8:33pm -

Facebook, Twitter, LinkedIn and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Downlo…
- 1 day ago, 26 Jan 12, 8:00pm -

Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google’s Pierre Far confirmed that this is indeed a brand new feature built to help webmasters debug their s…
- 1 day ago, 26 Jan 12, 6:33pm -

We are only a month into 2012, but 2011 already seems like a distant memory. Christmas was over a month ago and Black Friday was approximately 6 months ago by my calculations. But as we reminisce on the year that was 2011, hopefully you were pleasant…
- 1 day ago, 26 Jan 12, 5:30pm -

I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season provides search marketers a snapshot of behavior that should prove relevant for the upcoming year, thou…
- 1 day ago, 26 Jan 12, 5:08pm -

Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. Lead management…
- 29 mins ago, 27 Jan 12, 8:45pm -

Earlier this week, Facebook announced it will finally be rolling out Facebook Timeline to all users in the next few weeks, replacing the design of existing personal profile pages. While Timeline won't directly affect the look of your Facebook busine…
- 3 hours ago, 27 Jan 12, 6:30pm -

If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Let’s first take a look at the homepage. Ah yes, “thee page of all…
- 5 hours ago, 27 Jan 12, 4:20pm -

Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company?One important step you should take is publishing a thorough, thoughtful, quantitative monthly…
- 7 hours ago, 27 Jan 12, 2:00pm -

There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report, only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Lead…
- 22 hours ago, 26 Jan 12, 11:30pm -

Let's be honest—marketers have quite the repetitive vocabulary, and we tend to get in the habit of using the same words obsessively around like-minded people. To the outside world, we could be repeating the phrase "meat-and-potatoes, meat-and-pota…
- 1 day ago, 26 Jan 12, 8:45pm -

For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. If you're looking for an exposé on those claims, this blog post is not it (but feel free to debate it…
- 1 day ago, 26 Jan 12, 6:30pm -

You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday b…
- 1 day ago, 26 Jan 12, 4:30pm -

As we've discussed in past blog posts, it's not easy to pitch journalists. They receive hundreds -- if not thousands -- of pitches every day, which makes it easy to understand why they have to ignore most. So while it's inevitable that your pitches…
- 1 day ago, 26 Jan 12, 2:00pm -

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies, such as Oracle and Symantec. He is currently editorial director for Hologram Publishing, a provider of cu…
- 2 days ago, 26 Jan 12, 12:45am -

Google recently sent out promotional coupon codes to all of its Google Analytics users for use in AdWords, as a way to encourage website owners to try out AdWords.   Often third parties such as web hosting companies or other online businesses will o…
- 26 days ago, 2 Jan 12, 1:30am -

Many website owners install Google Analytics in an attempt to gauge the success or failure of their online ventures. Unfortunately, it is all too easy to become overwhelmed by the data available, and to ignore the truly valuable statistics and the re…
- 38 days ago, 20 Dec 11, 3:50pm -

In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate…
- , 20 Jul 11, 9:35am -

Last week, due to popular demand, we quietly released the beta version of our Google Global extension. We have had some really encouraging feedback from you guys like “The only reason I’m still using Firefox is because of your extension”. Well…
- , 6 Jul 10, 6:25pm -

A post about the Google MayDay update, how it has impacted countless webmasters, site owners and businesses and how it can be easily "resolved"... By getting back to basics.
- , 1 Jun 10, 1:52pm -

A blog post about our the latest member to the RedFly family. Sinéad Cochrane, Irish tech blogger of the year 2010, research junkie and all round lovely lady joins the ranks of the RedFly team and we're all super excited to have her on board.
- , 12 May 10, 4:00pm -

Redfly has become Ireland's very first Google AdWords Certified Partner. After years of experience, managing millions of dollars/euros of our clients spend, we have now moved from being an AdWords Qualified Company to the first AdWords Certified Part…
- , 29 Apr 10, 5:35pm -

It’s been a while since our last Google Global update. We’ve been kicked into gear by the forceful upgrade of Firefox to 3.6 lately too. For those of you who have been holding off upgrading Firefox to the latest and greatest version so you could…
- , 16 Mar 10, 10:37pm -

A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as wel…
- , 2 Mar 10, 4:49pm -

On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing…
- , 20 Feb 10, 12:19am -

The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web.  What should you know about the current state of this position? 67% of Communi…
- 10 hours ago, 27 Jan 12, 11:40am -

This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content M…
- 1 day ago, 26 Jan 12, 3:34pm -

Making the time to execute on a social media strategy can rattle even the most experienced marketers.  Unlike traditional marketing, social media marketing can present many different challenges and distractions.  According to a study by eMarketer 7…
- 3 days ago, 24 Jan 12, 12:56pm -

Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an…
- 4 days ago, 23 Jan 12, 12:41pm -

The Social Job Seekers The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite.  It examines who the job seekers are and how they are utilizing social media to find jobs.  Som…
- 7 days ago, 20 Jan 12, 12:31pm -

Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years.  Love her, like her or hate her, you know who she is and you’ve probab…
- 8 days ago, 19 Jan 12, 12:24pm -

Google+ has been on the lips of every online marketing professional since early 2011.  With a base that has now passed 62 million users and the integration of Google+ into Google search, it has become clear that Google+ is here to stay. As this ne…
- 10 days ago, 17 Jan 12, 4:03pm -

Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources posted online can feel pretty satisfying, validating the hard work many are putting in to the…
- 11 days ago, 16 Jan 12, 11:15am -

Search, plus Your World The big news this week centers around the changes that Google has rolled out related to Google+ integration with search, which as the tech press buzzing.  Google is aiming to bring users additional search functionality that…
- 14 days ago, 13 Jan 12, 12:32pm -

As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments.  However, we must also consider the lifetime value of our existing customers and how mark…
- 15 days ago, 12 Jan 12, 12:35pm -

ClickNewz total site traffic more than doubled in 2011, compared to 2010. Last year the site saw well over half a million unique visitors. The total number of visits in December 2011 was nearly triple the number of December 2010, with more visitors v…
- 3 days ago, 25 Jan 12, 2:08am -

Alice Seba has just released two super cool free offers. One is a coupon code to download FOUR of her brand new Content Accelerators. The other is her content course, previously a great seller!, which she is now offering completely free...
- 5 days ago, 22 Jan 12, 11:31pm -

In order to rank well in the major search engines, you need high quality links pointing to your pages. Not just any backlink, but ideally permanent one way links from the content area of a relevant page – on a domain you don’t own. I’m going to…
- 7 days ago, 20 Jan 12, 3:56pm -

Jimmy D. Brown has just released some incredible training material, with an interesting twist! Jimmy D. Brown is one of the longest running successful online marketers, and his training material has always had a gold reputation. I’ve purchased seve…
- 10 days ago, 17 Jan 12, 1:05pm -

If you’re like me, you started an online business because you wanted more control over your life and your time. You wanted the freedom to create your ideal lifestyle. You wanted to be independent. So… are you? Do you have more control, or is life…
- 11 days ago, 16 Jan 12, 4:54pm -

Many people have asked me how to get more people to comment on their blog. Things are changing, and so is my answer...
- 13 days ago, 14 Jan 12, 3:22pm -

Let’s talk about why consistency is so important, and what to do when you’re not feeling particularly inspired to write an outstanding piece of content…
- 15 days ago, 12 Jan 12, 4:16pm -

February 2012 will be the 7th NAMS event, which stands for Niche Affiliate Marketing Workshop and happens twice a year in Atlanta. I have presented and taught at every one of the first six events...
- 28 days ago, 30 Dec 11, 3:02pm -

You may remember that I discussed the idea of simplifying your goals in my recent Goal Setting post. Ever since I returned from my “brainstorming on the beach” trip, I’ve been on a mission to do just that. I have been super focused, and only wo…
- 29 days ago, 29 Dec 11, 1:11pm -

After my recent post and video about Brainstorming on the Beach, several people said they would love to find a Mastermind Group and/or accountability partners. For example, I just received this email from Jim...
- 30 days ago, 28 Dec 11, 2:03pm -

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany and China was a bold…
- 17 hours ago, 27 Jan 12, 4:41am -

A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement.  One thing I hear from many clients is “how do we scale a program with hundreds of advocates?” or “w…
- 5 days ago, 23 Jan 12, 6:16am -

In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM.  The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for Lunch”. What this means to me is that the…
- 8 days ago, 20 Jan 12, 6:54am -

As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have to have openly to help educate others. It saddens me that social me…
- 11 days ago, 17 Jan 12, 7:56am -

Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly guy in high school that went to the prom without a date — I
- 12 days ago, 16 Jan 12, 8:20am -

I am super excited about today’s news from IBM.  They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce.  The new academic program provides SJSU…
- 17 days ago, 11 Jan 12, 6:50am -

We’ve seen this happen before. Years ago when Yahoo, yes Yahoo, dominated the search landscape and SEO was the “in” thing, everyone suddenly became “SEO experts” overnight.  Then Google took over and their algorithm grew more complex over…
- 22 days ago, 6 Jan 12, 7:41am -

Just today, Altimeter released a report, “A Strategy for Managing Social Media Proliferation.” At a very high level, the report describes the current state of social media tools, accounts and channels being managed (and in many cases, not managed…
- 23 days ago, 5 Jan 12, 7:04am -

- 39 days ago, 20 Dec 11, 5:51am -

For the last year, I have tried to engage with the small circle of social CRM influencers.  I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of differ…
- 47 days ago, 12 Dec 11, 6:04am -

You just launched a new product. You want people to tell others in their social network. You want word of it to spread like a virus from person to person, eventually resulting in more buzz, attention and sales.And you want to do it using the interne…
- , 15 Dec 09, 2:45am -

- , 11 Nov 09, 6:41pm -

Everyone has their favorite way of using the internet. Many of us search to find what we want, click in to a specific website, read what’s available and click out. That’s not necessarily a bad thing because it’s efficient. We learn to tune ou…
- , 5 Nov 09, 4:38pm -

Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects? Many, many times. You know …
- , 18 May 09, 7:31pm -

A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule was designed to cut down on ‘follow spam’, the act of following many Twitter users in order to…
- , 22 Apr 09, 5:34pm -

After yesterday’s post on marketing without search engines, I decided to follow up with a strategy you can use to get quality free traffic. One of the easiest ways to get visitors to your web site is to spend money. Nothing is more effortless then…
- , 15 Apr 09, 11:48pm -

I’m not old enough to remember what the internet was like without search engines. Apparently, there were lists of web-servers: they were manually updated and publicized in news updates like this. And then the search engines came crawling, indexing…
- , 14 Apr 09, 7:09pm -

Preselling is the art of conditioning potential customers and making them more likely to buy products/services. It is usually performed at your website before you send the visitor over to the vendor’s store or landing page. The goal of all presell…
- , 9 Apr 09, 5:33pm -

If you don’t know what ‘dofollow’ means, read this first before continuing.Many webmasters or bloggers are infatuated with dofollow blogs. Not everyone is obsessed with them, but there are many who spend time or money trying to leave keyword c…
- , 6 Apr 09, 9:06pm -

Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a re…
- , 18 Mar 09, 10:11am -

Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down—or up—the multibrand retail chain. In the course of announcing some poor quarterly results covering the holiday season, CEO Ron Johnson said the retailer will re…
- 23 mins ago, 27 Jan 12, 8:51pm -

There are various modalities and senses of urgencies that flow through the upper echelons of executives at major corporations. Most of these individuals realize there is a time to grab market share as well as a time to plan a strong counter defense…
- 1 day ago, 26 Jan 12, 5:49pm -

Doug Garnett, CEO/founder of direct response television agency Atomic Direct has come out with a new book. “Building Brand with Direct Response Television” tries to inform readers of the medium’s overall effectiveness and evolution from its for…
- 1 day ago, 26 Jan 12, 2:49pm -

Finally, for all those couch potatoes around the country who continually fend off advice to get up, drop to the floor and do 20, help has arrived. A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV sh…
- 2 days ago, 25 Jan 12, 1:59pm -

Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads. There is good intent behind these spots: Consumers should have the value of behavior-based ads demonstrated, and they s…
- 3 days ago, 25 Jan 12, 5:20am -

Hello from the center of the experiential world,I addressed the recent post re: Walgreens with absolute shock. You must be either a paid consultant, or a person fishing for business to think that a company the size of Walgreens told 47% of their cu…
- 8 days ago, 19 Jan 12, 10:55pm -

The latest assault on the U.S. Postal Service comes from some libraries, if you can believe it.
- 8 days ago, 19 Jan 12, 6:18pm -

So much for home-field advantage. Among the top 10 companies an American Express/National Retail Federation Foundation survey recognized for excellence in customer service, fully half are pure-play online marketers. As in, no brick-and-mortar presenc…
- 9 days ago, 18 Jan 12, 7:44pm -

CVS Strategically Strikes A Blow On Walgreen’s ChinEarlier last week I reported that Walgreen’s defied every single one of their “supposed” brand attributes and essentially told 47% of their customers to go elsewhere. Well, CVS took an imme…
- 11 days ago, 16 Jan 12, 8:38pm -

As can be seen from Erik Hauser’s post below, Walgreens is dealing with a problem that could have a serious financial impact on a large portion of its customer base: a cancelled contract with prescription benefits company Express Scripts that coul…
- 14 days ago, 13 Jan 12, 10:35pm -